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The Top Do's And Don'ts Of Book Marketing For Self Published Authors


As a self-published author, you know how challenging it can be to get your book noticed in a crowded marketplace. That's why effective book marketing is so crucial. But with so many different tactics and strategies, knowing where to start can take time and effort.

To help you navigate the complex world of book marketing, we've compiled a list of the top do's and don'ts for self-published authors.

DO: Identify Your Target Audience, book marketing for self published authors.

Before marketing your book, it's important to identify your target audience. Who is most likely to be interested in your book? What are their demographics, interests, and buying habits? Understanding your target audience will help you tailor your marketing efforts to their needs and preferences.

Don't: Try to Market to Everyone

While it's important to identify your target audience, it's equally important to avoid marketing your book to everyone. Trying to appeal to everyone will dilute your marketing message and make it less effective. Instead, focus on reaching your target audience with a clear and compelling message.

DO: Build Your Author Platform

Building a robust author platform is essential for effective book marketing for self published authors. Your platform should include a professional website, social media presence, and email list. This will help you build a loyal following and connect with readers interested in your work.

Don't: Neglect Your Author Brand

Your author brand is how you present yourself to the world as a writer. It includes your author bio, headshot, book covers, and marketing materials. Neglecting your author brand can make it harder for readers to connect with you and your work. Make sure your brand is consistent and professional across all channels.

DO: Optimize Your Book Listing and Metadata

Readers searching for books online rely on keywords and metadata to find what they want. Optimizing your book listing and metadata will make it easier for readers to discover your book. This includes using relevant keywords in your book title, subtitle, and description and forming high-quality cover art and reviews.

Don't: Rely Solely on Amazon

While Amazon is a powerful platform for selling books, relying on something other than this channel is important. Consider using different distribution channels, such as IngramSpark or Draft2Digital, to expand your reach and increase your book's visibility.

DO: Engage with Your Readers

Engaging with your readers is a great way to build relationships and promote your book. This can include responding to comments on social media, hosting online book clubs or author Q&A sessions, and offering exclusive content to your email list.

DO: Measure Your Marketing Success

Measuring your marketing success is essential for improving your strategies and increasing book sales. Use tools like Google Analytics and Amazon Author Central to track your book's performance and make data-driven decisions about your marketing tactics.

Don't: Give Up Too Soon

Effective book marketing for self published authors takes time and persistence. Keep going if you see immediate results. Keep testing and refining your strategies, and don't give up too soon.

How Custom Amazon Book Publishers Can Help You Self-Publish Your Book

As a self-published author, navigating the complex world of book publishing and distribution can be challenging. Fortunately, custom Amazon book publishers can help you take your book from the manuscript to the marketplace. In this blog post, we'll explore how custom Amazon book publishers can help you self-publish your book.

What are Custom Amazon Book Publishers?

Custom Amazon book publishers are companies that specialize in helping authors self-publish their books on Amazon. These publishers offer a wide range of services, including book editing, cover design, formatting, and distribution. They work with authors to ensure their books are professionally produced and marketed, helping them reach a wider audience and sell more copies.

Benefits of Using Custom Amazon Book Publishers

One of the most significant benefits of using a custom Amazon book publisher is that they can help you navigate the complex world of self-publishing. These companies have experience and expertise in book publishing, from editing and design to marketing and distribution. They can help you avoid common mistakes and ensure that your book is produced to a professional standard.

Another benefit of using a custom Amazon book publisher is that they can save you time and effort. Self-publishing can be a time-consuming and overwhelming process, especially if you need to become more familiar with the ins and outs of the industry. By working with a custom Amazon book publisher, you can focus on your writing while leaving the production and distribution of your book to the experts.

How Custom Amazon Book Publishers Can Help You Self-Publish Your Book

Editing and Proofreading

One of the most important aspects of self-publishing is ensuring that your book is well-edited and error-free. Custom Amazon book publishers can provide professional editing and proofreading services to help you polish your manuscript and ensure it's ready for publication.

Cover Design and Formatting

Another crucial aspect of book publishing is cover design and formatting. A professional cover design can help your book stand out and attract more readers. Custom Amazon book publishers can provide cover design and formatting services to ensure your book looks professional and eye-catching.

Distribution and Marketing

Once your book is ready for publication, custom Amazon book publishers can help you distribute and market your book. They can help you choose the correct categories and keywords for your book, set a competitive price, and promote your book through social media and other marketing channels.

Amazon Exclusive Programs

Custom Amazon book publishers can also help you take advantage of Amazon's exclusive programs, such as Kindle Unlimited and Amazon Prime Reading. These programs allow you to reach a wider audience and increase your book sales.

Investing in the Best Book Illustration Service for Your Book

As a self-published author, you have complete control over your book's design and illustrations. Investing in the best book illustration service can significantly impact your book's success. In this blog post, we'll explore why investing in the best book illustration service for your book is essential and how to choose the right one.

Why Invest in the Best Book Illustration Service?

Book illustrations play a vital role in engaging readers, especially for children's books. They can add a new dimension to your book, bringing your story to life in ways that words alone cannot. Investing in the best book illustration service can help you create high-quality, captivating illustrations that will attract readers and enhance their reading experience.

In addition to engaging readers, the best book illustration service can help you stand out from the competition. There are thousands of self-published books out there, and having professionally designed illustrations can make your book more appealing to readers and help it stand out on digital bookshelves.

How to Choose the Right Book Illustration Service?

Choosing the exemplary book illustration service can be overwhelming, but there are a few things you can consider to make the process easier:

Experience and Portfolio

When choosing a book illustration service, look for a company with extensive experience and a strong portfolio. Check out their previous work to see if their illustration style matches your vision for your book.

Customization Options

The best book illustration services will provide a range of customization options to help you create illustrations that fit your book's style and tone. Look for a company that offers different types, color schemes, and illustration techniques.

Communication and Collaboration

Choose a book illustration service that offers open communication and collaboration with their illustrators. You want to work with a company that will listen to your ideas and feedback to ensure that your illustrations are exactly what you envision.


Finally, consider your budget when choosing a book illustration service. Prices can vary widely, so look for a company that offers transparent pricing and value for money. Remember that investing in high-quality illustrations can help you sell more copies of your book in the long run.

Investing in the best book illustration service can significantly impact your book's success. High-quality illustrations can engage readers, help your book stand out, and enhance the reading experience.


Effective book marketing is crucial for self-published authors to make their books visible in the crowded marketplace. Identifying the target audience, building a robust author platform, optimizing book listing and metadata, engaging with readers, and measuring marketing success are some essential do's for successful book marketing. Meanwhile, some important don'ts for self-published authors are avoiding marketing to everyone, neglecting the author brand, relying solely on Amazon, and giving up too soon. Custom Amazon book publishers can help self-published authors to navigate the complex world of self-publishing, saving them time, effort and offering editing, cover design and formatting, distribution and marketing, and other exclusive programs. Moreover, investing in the best book illustration service can enhance the design and aesthetics of the book, making it more appealing to readers.

Frequently Asked Questions (FAQs)

Your royalties are paid directly into your bank account. We don’t take any of your royalties. Your royalties will be NET the royalty fee charged by the outlet that sold your book; Amazon, Barnes & Noble etc.

Yes, you get to choose your ink quality, paper weight and book size. We send you a list to choose from at the start of your publishing journey. Your book size is fixed once the book has been formatted. You are free to change your paper weight and ink quality at any time in the dashboard that is created for you.

This depends on the publishing plan you sign up for. When you sign up for our most comprehensive plan, you will be plugged in to one of the publishing industry’s largest global book distribution networks, including access to over 40+ top publishing platforms, independent bookstores, online stores, chain stores, eBook retailers, etc.

You keep 100% of your copyright and you own your book and all associated rights entirely – that’s what separates our service apart from others. The sales and distribution accounts are setup in your name.

There are no hidden costs. All prices are quoted at the start of the publishing process.

You have complete control over setting the retail price of your book, so you are free to charge as little or as much as you like. We guide you on this aspect as part of our publishing service.

The average turnaround time is 4 to 8 weeks, but this is not guaranteed in all cases. Generally, the quicker you are in sharing your feedback and approval on our work, the quicker we can get your book published.

We use PDF proof copies of the book as they are faster and more cost effective.

You can order as many copies of your book as you like but they are charged at cost price. This means you are just charged purely for the printing and shipment cost of the books you order.

This is handled through the Print on Demand facility of the publishing platforms where we publish your book. For example, if someone orders the book on Amazon, Amazon's Print-on-Demand facility prints and distributes the book to the customer and you are paid your royalty.

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